Panasonic Close exhibition hall in China for two consecutive years of losses of over 700 billion yen

4000 square meters in Beijing Shin Kong Panasonic center Beijing (the Matsushita Beijing exhibition hall), has "deserted".

Yesterday, when a reporter came to the Shin Kong five-story, originally used to demonstrate that the Panasonic showroom has been completely printed the Shin Kong Packaging wallpaper wrapped. One Pei Daisong getting off work licensing staff told reporters, Panasonic Shin Kong lease expires, and made the decision not to renew.

In the exhibition hall next to the elevator handrails, prominently on a bulletin board that read: the Panasonic showroom hours of operation reached five years as much as the two sides had set this cooperation period has ended, and officially closed on March 18 Hall.


Here was the Panasonic established the first overseas exhibition hall. In July 2007, Panasonic covers an area of ​​about 4,000 square meters of exhibition opened at 5 to 6 layers in Beijing Shin Kong department stores. The hall mainly for ordinary consumers almost covers the display of Panasonic's advanced digital, IT, home appliances, electrical products and technology, and Panasonic and held various line interactive activities important gathering place . "

Earlier, during the 2008 Beijing Olympic Games, Panasonic Beijing Hall also recommended by the organizing committee, has been more than 215 million people in the exhibition. Panasonic's large showroom learned after closing the hall outside Japan left the showroom of Hanoi, Vietnam.

Close Hall regarding the relevant person in charge of the Matsushita Group has told the media that was set up the hall main purpose in order to enhance the Panasonic brand value in China, and now this goal has been achieved, so with the Group's business structure transformation, the company decided to close the hall.

But analysts believe that Panasonic has been continuous heavy losses, a move that could Panasonic will be the center of gravity from the consumer market to the enterprise market turn signal.

Beijing exhibition hall opened in July 2007, Panasonic also released a good earnings report. The report shows, then 4-6 months Panasonic net profit rose 9.7% to 39.31 billion yen (U.S. $ 327 million); revenue grew 4.8%, to 2.24 trillion yen (about 18.65 billion U.S. dollars). But the five-time Japanese consumer electronics companies, including Panasonic trap loss quagmire. Panasonic huge loss of 780 billion yen following the fiscal year 2011, Panasonic expects a loss of about 765 billion yen in 2012.

Prior to the China Electronic Chamber of Commerce Deputy Secretary-General Lu Renbo, Panasonic huge losses for two consecutive years, in addition to external factors such as the appreciation of the yen, but also because of the strategic decision-making errors. For example, before Panasonic acquisition of Sanyo Electric vigorously transition to the new energy business, but the new energy business has no scale; currently accounts for seven to eight percent of Panasonic income or the appliance machine and upstream parts. Panasonic innovation in the field of color TV sets, digital cameras, white goods speed slower than the peer leading companies, resulting in a loss.

Huge loss under the Panasonic had continued downsizing, a number of asset sales and layoffs, and in the long ago to Close Shanghai plasma factory.